REAL ESTATE MARKETING CASE STUDY
FROM PRE-LEASING TO 86% OCCUPANCY
Las Villitas needed more than attractive apartment content—it needed a coordinated marketing system capable of generating awareness, qualified leads, property tours, and move-ins. By combining professional branding, website design, apartment walkthroughs, photography, drone footage, social media management, targeted advertising, and strategic leasing promotions, we helped position Las Villitas as a recognizable apartment community and support its growth to 86% occupancy.
86% Occupied
6 Months
152 Units
Apartment Marketing Case Study Results
From a newly developed apartment community to 86% occupancy, Las Villitas demonstrates how professional branding, content, digital advertising, and strategic leasing support can build awareness and drive move-ins. We created a coordinated marketing system designed to generate qualified leads, increase property tours, promote available units, and convert more prospects into residents.
152 Apartment Units
86% Occupancy
131+ Occupied Units
389 Meta Leads
$4.06 Averyage Meta CPL
70.7k Meta Impressions
295+ Property Tours
88K+ Combined Impressions
2.1M+ Ad Impressions
$412K+ Added Annual Revenue
THE CHALLENGE AND THE OUTCOME
Standing out in a crowded apartment market requires visuals that help prospective residents picture themselves at home.
The Challenge
Las Villitas needed a stronger marketing system to increase awareness, reach qualified renters, and convert more interest into property tours and move-ins. As a developing apartment community competing in a crowded rental market, the property needed consistent branding, professional content, clearer leasing messages, stronger promotional offers, and targeted digital advertising capable of reaching prospective residents throughout the Rio Grande Valley.
The Oucome
Mederos Marketing Group brought Las Villitas’ branding, content, social media, website, leasing promotions, and advertising together into one coordinated strategy. Through professional photography, video production, drone footage, apartment walkthroughs, 3D floor plans, Meta advertising, and Google Ads, we generated 389 Meta leads, more than 88,000 combined advertising impressions, and 1,130 Google Ads clicks while supporting the property’s growth to 86% occupancy.
BRANDING VIDEO PRODUCTION
We produced professional branding videos for Las Villitas that showcased its apartments, amenities, lifestyle, and overall community experience. Through cinematic footage, apartment walkthroughs, drone video, and short-form content, we gave prospective residents a clearer picture of what it feels like to live at Las Villitas while creating versatile marketing assets for social media, the website, and digital advertising campaigns.
Everything We Built to Promote Las Villitas
Our work for Las Villitas included professional branding videos, apartment walkthroughs, amenity showcases, lifestyle content, drone footage, short-form video production, renter-focused social media content, promotional campaigns, leasing offers, and ongoing creative direction. By combining professional video production, consistent visual branding, and strategic apartment marketing into one coordinated system, we helped Las Villitas showcase its available units and resort-style amenities, strengthen its digital presence, generate qualified interest, and give prospective residents a clearer picture of what it feels like to live in the community.
WEBSITE DESIGN
We strengthened Las Villitas’ visual identity by applying its logo, colors, typography, and branding consistently across photography, branding videos, apartment walkthroughs, social media content, promotional graphics, leasing materials, website design, and digital advertising campaigns.
AD CREATION
We created branded advertisements for Las Villitas by applying its logo, colors, messaging, apartment imagery, and leasing offers consistently across Meta Ads, Google Ads, social media campaigns, and digital leasing materials.
AD MANAGEMENT
We managed Las Villitas’ advertising campaigns across Meta and Google by monitoring performance, refining audiences, adjusting budgets, testing promotional offers, and optimizing creative to generate qualified leads, property tours, and lease applications.
REAL ESTATE PHOTOGRAPHY
We captured professional real estate photography for Las Villitas, showcasing its apartment interiors, available floor plans, resort-style amenities, swimming pool, and community spaces across its website, listings, social media, leasing materials, and advertising campaigns.
3D FLOOR PLAN RENDERING
We created detailed 3D floor plan renderings for Las Villitas, helping prospective residents clearly understand each apartment’s layout, room configuration, finishes, and available living space before scheduling a tour.
TOUR VIDEOS
We produced professional apartment tour videos for Las Villitas, guiding prospective residents through available units, floor plans, finishes, amenities, and community spaces while giving them a realistic look at the property before scheduling an in-person tour.
Let’s Build What’s Next for Your Business.
Whether you need stronger branding, a high-performing website, professional content, SEO, or advertising that generates leads, Mederos Marketing Group is ready to help. We provide strategic, results-driven marketing services for businesses across the Rio Grande Valley, including Brownsville, Harlingen, McAllen, Edinburg, and South Padre Island. Let’s build a marketing strategy that strengthens your brand, reaches the right customers, and creates measurable growth.