DENTAL MARKETING CASE STUDY
BUILDING A DIGITAL PRESENCE PATIENTS CAN TRUST.
Batista Smile Design needed a stronger digital presence that reflected the professionalism and quality of the practice. We redesigned the website, created and managed digital advertising campaigns, and strengthened its online reputation to help potential patients discover the practice, understand its services, and feel confident scheduling an appointment.
Website Redesign
Ad Creation + Management
Reputation Management
Dental Marketing Case Study Results
From a redesigned website to targeted advertising and stronger online reviews, Batista Smile Design is a case study in building a dental presence patients can trust. We combined professional website design, ad creation, campaign management, and reputation management to strengthen the practice’s digital presence, attract prospective patients, and create a clearer path from online discovery to appointment requests.
2 Locations Supported
Complete Website Redesign
Patient Focused Messaging
Clear Appointment Calls to Action
Custom Digital Ad Creative
A DENTAL WEBSITE REDESIGN BUILT TO TURN VISITORS INTO PATIENTS
Batista Smile Design needed a website that reflected the professionalism, experience, and quality of care patients could expect from the practice. We redesigned the website with a cleaner, more modern appearance, improved navigation, stronger patient-focused messaging, and clearer explanations of its dental services. The new structure makes it easier for prospective patients to explore treatment options, learn about the practice, understand what makes Batista Smile Design different, and find the information they need without feeling overwhelmed. Every page was designed to strengthen credibility and create a consistent digital experience that supports the practice’s reputation.
The redesigned website also creates a clearer path from online discovery to requesting an appointment. Strategic calls to action, visible contact information, simplified inquiry options, and a responsive mobile layout help guide visitors toward taking the next step. The website now works alongside the practice’s advertising and reputation-management efforts, giving potential patients a professional destination after discovering Batista Smile Design through search engines, digital advertisements, or online reviews. The result is a stronger dental marketing platform built to showcase services, establish trust, support advertising campaigns, and generate more patient inquiries.
The redesigned website also creates a clearer path from online discovery to requesting an appointment. Strategic calls to action, visible contact information, simplified inquiry options, and a responsive mobile layout help guide visitors toward taking the next step. The website now works alongside the practice’s advertising and reputation-management efforts, giving potential patients a professional destination after discovering Batista Smile Design through search engines, digital advertisements, or online reviews. The result is a stronger dental marketing platform built to showcase services, establish trust, support advertising campaigns, and generate more patient inquiries.
THE CHALLENGE AND THE OUTCOME
Standing out in a competitive dental market requires a professional digital presence that patients can immediately recognize and trust.
The Challenge
Batista Smile Design needed a stronger digital presence that reflected the professionalism and quality of the practice. Its website needed a more modern patient experience, while its advertising required stronger creative, better campaign management, and a clearer path from discovering the practice online to requesting an appointment. The practice also needed consistent reputation management to strengthen trust and protect how the brand appeared across search results and review platforms.
The Oucome
We created a coordinated dental marketing system that connected a redesigned website with professional ad creative, ongoing campaign management, and online reputation support. The new website made it easier for prospective patients to explore services and contact the practice, while the advertising campaigns increased visibility among relevant audiences. Reputation management reinforced the practice’s credibility, creating a stronger experience from the first search or advertisement to the final appointment request.-
Everything We Built to Grow Batista Dental Online
Our work for Batista Smile Design included a complete website redesign, improved patient-focused messaging, clearer service presentation, stronger appointment calls to action, custom advertising creative, ongoing campaign management, audience targeting, performance monitoring, and online reputation management. By connecting a professional website, strategic digital advertising, and consistent reputation support through one coordinated system, we helped Batista Smile Design strengthen its digital presence, build patient trust, increase online visibility, and create a clearer path from discovery to appointment requests.
LOGO DESIGN
We strengthened Batista Smile Design’s existing visual identity by applying its logo, colors, and branding consistently across the redesigned website, digital advertising creative, campaign assets, and online patient touchpoints.
WEBSITE DESIGN
We redesigned Batista Smile Design’s website to create a modern, professional, and patient-friendly digital experience. The new site uses clear navigation, organized service information, consistent branding, responsive mobile design, and strategic appointment calls to action that make it easier for prospective patients to explore treatments, trust the practice, and request an appointment.
GRAPHIC DESIGN
We created custom graphics for Batista Smile Design’s digital advertising campaigns, using its established colors, typography, logo, and imagery to maintain a consistent professional identity. Each design was created to highlight dental services, special offers, and clear calls to action while capturing attention and encouraging prospective patients to learn more or request an appointment.
We created and managed targeted Meta and Google advertising campaigns for a dental practice in Kendall, Florida, developing the strategy, audience targeting, messaging, graphics, campaign structure, and landing-page experience needed to attract prospective patients. The Meta advertising campaigns used professional dental ad creatives and patient-focused messaging to promote cosmetic dentistry, restorative dentistry, dental implants, Invisalign, emergency dental care, and general dentistry throughout Kendall and the surrounding Miami area. With a monthly Meta advertising budget of $3,000, the campaign generated 126 leads, reached 98,400 people, delivered 184,200 impressions, and achieved an average cost per lead of $23.81.
For Google Ads, we developed local dental search campaigns designed to reach people actively searching for a dentist in Kendall. The campaign targeted high-intent keywords related to cosmetic dentists, dental implants, emergency dentists, teeth whitening, Invisalign, and general dental services near Kendall and Miami. Through ongoing keyword management, negative-keyword optimization, ad testing, geographic targeting, bid adjustments, and conversion tracking, the $3,000 monthly Google Ads budget generated 745 website clicks from 12,820 impressions, produced a 5.81% click-through rate, and maintained an average cost per click of $4.03.
By combining professional dental ad creation with ongoing Meta and Google Ads management, we built a coordinated patient-acquisition system designed to increase local visibility and generate appointment opportunities. Meta advertising introduced the practice to potential patients through compelling visual content, while Google Ads captured people already searching for dental services in Kendall. Together, these digital advertising campaigns generated 68 tracked Google conversions at an average cost of $44.12 per conversion, strengthened the practice’s presence in the competitive South Florida dental market, and created a clearer path from discovering an advertisement to visiting the website and requesting an appointment.
For Google Ads, we developed local dental search campaigns designed to reach people actively searching for a dentist in Kendall. The campaign targeted high-intent keywords related to cosmetic dentists, dental implants, emergency dentists, teeth whitening, Invisalign, and general dental services near Kendall and Miami. Through ongoing keyword management, negative-keyword optimization, ad testing, geographic targeting, bid adjustments, and conversion tracking, the $3,000 monthly Google Ads budget generated 745 website clicks from 12,820 impressions, produced a 5.81% click-through rate, and maintained an average cost per click of $4.03.
By combining professional dental ad creation with ongoing Meta and Google Ads management, we built a coordinated patient-acquisition system designed to increase local visibility and generate appointment opportunities. Meta advertising introduced the practice to potential patients through compelling visual content, while Google Ads captured people already searching for dental services in Kendall. Together, these digital advertising campaigns generated 68 tracked Google conversions at an average cost of $44.12 per conversion, strengthened the practice’s presence in the competitive South Florida dental market, and created a clearer path from discovering an advertisement to visiting the website and requesting an appointment.
Let’s Build What’s Next for Your Business.
Whether you need stronger branding, a high-performing website, professional content, SEO, or advertising that generates leads, Mederos Marketing Group is ready to help. We provide strategic, results-driven marketing services for businesses across the Rio Grande Valley, including Brownsville, Harlingen, McAllen, Edinburg, and South Padre Island. Let’s build a marketing strategy that strengthens your brand, reaches the right customers, and creates measurable growth.